منابع مشابه
The Mission of Marketing Science
Introductory Comments As the new Editor-in-Chief for Marketing Science, it is a great pleasure to provide my first editorial. The objective of this editorial is to outline the strategy for Marketing Science and how it will be implemented. In particular, this editorial announces several new types of papers the journal will accept and why. Before doing so, however, we must all emphatically compli...
متن کاملEngineering Marketing Science: Semantic Search
Businesses place a great deal of emphasis on cost reduction. However, with increasing inflation, the cost reduction strategy is having less impact on enhancing profits. Many companies are now focusing on operational ways to increase revenue in addition to cost reduction. This article examines the idea of using semantic-based methods to enhance the precision of Internet searchers. Achieving grea...
متن کاملThe founding of ISOTT: the Shamattawa of engineering science and medical science.
The founding of ISOTT was based upon the blending of Medical and Engineering sciences. This occurrence is portrayed by the Shamattawa, the joining of the Chippewa and Flambeau rivers. Beginning with Carl Scheele's discovery of oxygen, the medical sciences advanced the knowledge of its importance to physiological phenomena. Meanwhile, engineering science was evolving as a mathematical discipline...
متن کاملEditorial - Marketing Science in Emerging Markets
In this editorial accompanying the special section on Marketing Science in Emerging Markets (MSEM), we describe how research on emerging markets can contribute to richer theoretical and substantive understanding of markets and marketing. Such research can also aid in providing managerial guidance on how to operate in emerging markets. We conclude with a description of the selection and review p...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Marketing Science
سال: 2001
ISSN: 0732-2399,1526-548X
DOI: 10.1287/mksc.20.4.357.9755